Wicked Weasel is an Australian[1] company that manufactures "risque" swimwear and lingerie for women.[2]


The company was founded in 1994 by Peter Gifford, formerly the bass player for Midnight Oil,[3] and named after his girlfriend's nickname. Initially, the company's products were trial marketed to Melbourne area strippers. The first store was opened in Cairns in 1995, and moved to Byron Bay the following year, where the company has remained since. Additional stores at Bondi and in Melbourne were unsuccessful, and were closed in 1998.

Wicked Weasel websiteModifica

The following year, 1999, Wicked Weasel went online, the first Australian swimwear maker to do so. By 2003, it was the largest Australian retailer of clothing via the internet.[4] As of 2007, the website receives over 100,000 unique visitors per day.[3]

Wicked Weasel white mesh bikini

See-through, white mesh bikini

Wicked Weasel contestModifica

Wicked Weasel also publishes online pictures of women who wear their products as part of a contest.

See alsoModifica


  1. McCullagh, Declan. "Police blotter: Fired over 'Wicked Weasel' photo". CNET News. Retrieved 2008-03-30. 
  2. Wicked Weasel Pty Ltd. "About Wicked Weasel". Wicked Weasel. Retrieved 2008-03-30. 
  3. 3,0 3,1 Huntington, Patty (2007-12-20). "The Wicked Oil: Victoria's new extreme bikini secret". Australasian Business Intelligence. HighBeam Research. Retrieved 2008-03-30. 
  4. "In ways of the web, those who bare, win". The Australian, 25 June 2003. HighBeam Research. Retrieved on 2009-07-27.

Wicked Weasel in videoModifica

Bikini competition 99000

Bikini competition 99000

Wicked Weasel - bikini competition 2009

External linksModifica